Got questions on how to get the most out of your wrap designs? Here are 5 guidelines for more effective wraps.
If you ever thought that designing good wraps takes tons of practice and study, your not alone. A lot of wraps you see on the road today are done poorly and are missed opportunities. Following the 5 guidelines laid out in this article will get you well on your way to making better wraps for you and your clients.
If you want to learn more about wraps, check out our article “Top 10 Questions About Vehicle Wraps.”
1. Figure out what your brand is first.
One of the main reasons that so many wraps fail to attractive a lot of clients is because they aren’t starting off on a good foundation, their branding. Even though the wraps pure focus is advertising the brand, a lot of people forget to give the brand some love and attention. If you don’t have your brand figured out first, you have already been defeated before you have begun.
We love helping clients get their brand in line first before we continue on with wrapping the vehicle. We don’t want you to spend the money to get your vehicle wrapped knowing that your brand is not where it should be. Your brand is your message. If your brand isn’t clear than your wrap won’t be either. Our clients’ success is our success.
2. Nice photos aren’t necessarily a good thing
When looking at wrap design, it is easy to throw in some pictures and call it a day. However, to bring up the quality of the wrap, I believe it is good to have as little amount of pictures as possible. There is probably a better way to go about the wrap without it. Also, photos are not or should not be your brand identity. It might give the viewer an idea of what the company does but so should a well thought out brand. Effective wraps focus on the brand.
When traveling down the highway or on a side street, the viewer of your wrap only has a few seconds to figure out what you’re all about. Pictures can be confusing to the viewer. Let’s say your company paints cars. You throw a picture of some fancy sports car on your wrap. What is that picture telling the viewer? Do you fix cars? Sell cars? Paint Cars? Transport Cars? See how that can be confusing.
Big brands can use pictures more effectively in the wraps and advertising because they are a household name. Everyone knows pepsi or coca-cola. Unlike the big brand small local businesses don’t have this luxury and should use their wrap to get a specific message across to the viewer.
3. Cut down on the words
As stated in the previous point, viewers don’t have much time to view your wrap as they drive pass you going the opposite direction, so your message has to be on point. The most necessary information has to take priority on your wrap. No long paragraphs of text explaining the company history, or long lists of all the services you offer. This isn’t a ad in the yellow pages or in a newspaper. Just like billboards have to keep it short and simple, so should your wrap. In most cases, you should have four things that stand out on your wrap: Brand, Tagline or main service, Web address, and phone number. Keeping it short and sweet will help viewers take away the most important information to get you a sale. Effective wraps stick to the most important information.
4. Design outside the box
This part goes hand in hand with number two. Let just go ahead and say that tribal flames, diamond plate, and many other overused graphics need to get tossed out as potential design elements. Yes, in some cases in small amounts they can be tastefully done, but all of these extra frills is just noise. They don’t really help explain or support your brand. Use the concept of less is more. Focus on what is most important, like your brand’s message and use every element to support that. If everyone is wrapping their vehicle with this visual noise but your wrap is clean, professional and to the point, whose wrap would stand out the most? Yours. You will be the one with the effective wrap.
5.Effective wraps keep it simple
This one ties the rest all together. Known in tv and film productions, the viewers attention span is become less and less. If you brand’s message is confusion and hard to figure out, they are going to think that working with your company is going to be a headache. They won’t even view your company as a viable option. Don’t try to treat wraps the same as print design. People do not have the time to sit down and study your wrap to figure it out. Consider the primary take away your hoping the viewer get and focus the wrap design towards that. Make the message clear.